Hey, we're Amelix.
A diverse group of companies autonomously run, but share the same core entrepreneurial values.
Hello, we’re a dynamic group of companies and brands led by serial entrepreneur Louis Hurst. Although we invest largely in the hospitality sector our portfolio is very diverse and we love to explore new ideas and markets.
We’re not just another investment group. We’re your catalyst for transformation. Since 2008, we’ve invested, evolved and scaled numerous brands and we’re always looking for ambitious brands who want to jump on the journey with us. Let’s work together to redefine your journey.
Each business and brand we operate or partner with must obsess about the customer experiences we create as much as we do. We aim to create an environment built on understanding, integrity and empowerment; with the understanding that one size does not fit all.
But Let's Talk About You
Ok, you have obviously found us for a reason? Was it the stars have aligned or does any of the following resonate? If so please get in touch.
Feast or Famine?
One month you’re flying, the next you’re barely surviving. The constant financial whiplash is exhausting. You are looking to end the revenue rollercoaster. Stabilise your cash flow or just want some expert advice from those who have been there and done it!
Drowning?
You opened your business to do what you are passionate about, and you’ve poured your heart and soul into creating something but you are now just buried in admin, you’ve lost sight of why you started. The reason you started your business is suffocating under paperwork. Let’s readdress the balance and we’ll handle the rest.
The Big Plan is Stalled?
You’ve run out of steam, your at the top of the mountain. Every attempt to scale feels like pushing a boulder uphill. Let us help you scale without the growing pains.
Feeling Isolated?
You’ve built something, you have amazing people who rely on you, as they often say it is lonely at the top decisions weigh heavy with no one to turn to. Don’t worry we’ve made all the mistakes already. Lead with us by your side.
Business Lost its Value?
If only you had got out when times were good. Hindsight is a wonderful thing. Also don’t worry we get it. Hospitality has been battered since Covid. We will be able to help you see the value where others may not. We can begin the journey of transformation to allow you to get the true value of your business. We have an entrepreneurial heart so whilst your balance sheet orthe latest set of numbers will tell one story, let us see if we can help write the other side of the story.
Why Partner with Us!
Running Out of Steam?
The coffee’s brewing, but your energy isn’t. The long hours, rising costs, and constant juggling is a lot, we know it well. Let us take the weight off your shoulders—so you can step back while we scale your business without the stress. We’ll handle the grind so you can focus on what’s next.
Too Many Plates Spinning
The passion that got you started has been buried under the daily grind, leaving no time for creativity or growth. Let us take over, so your business can thrive while you finally catch your breath.
Time to Hang Up the Apron?
We’ll ensure your business is in the right hands. We’ll protect your brand, your team, and everything you’ve built. We’ll take the pressure off and serve you a stress-free exit.
Bitter Taste in Your Mouth?
It doesn’t have to end this way—let us make your exit smooth, rewarding, and as sweet as the first day you opened your doors.
What's Next?
Making decisions can be challenging, yet there should always be one choice that stands out as clear.
Grind with Purpose
Stay on board, and we’ll take your business to the next level. From streamlining operations to stabilising cash flow and unlocking new opportunities through our network—we’re right there with you, shoulder to shoulder, every step of the way.
Time to Close the Tab
Ready to move on from the hustle of hospitality? We’ll take over your business with care and respect. You’ve created something unique, and we’ll ensure your legacy thrives while you enjoy the next chapter.
How we move forward, together
Stick with us, and you’ll tap into a range of services, connect with incredible people, and benefit from our portfolio of successful brands. It’s not just support—it’s the springboard to something bigger.
Cash Flow
Feeling stuck with your finances? Let’s sort it together— our number crunchers have years of experience. From cash flow to tax planning, we’ll break it all down and make it manageable. With expert advice and a relaxed approach, we’ll help get your finances running smoothly, so you can focus on what you do best. We have built robust simple and scalable systems for business of any size.
Customers
We work with businesses of all sizes and genuinely love helping them grow. Whether you’re a small local café or a growing hospitality brand, we’ve got the right people and tools to help you keep your customers happy. From clever marketing ideas to simple strategies for building loyalty, we’re here to make things easier.
Learn from Experience
Since 2008 when we started we’ve built a wealth of experience and in most cases been there, got the t-shirt and have the odd battle scar along the way. We see ourselves being right there with you offering guidance and support. We’ve got a proven track record of providing both the vision and execution to maximise business opportunities.
Group Gravity
Join the Amelix Group family—brands like HatHats Coffee, Ovenstone Pizza, and Barista 999 are all part of the team. You’ll benefit from cross-selling opportunities, shared expertise, and access to valuable resources. Together we can boost your business and plan the next step.
Inhouse and Expert Resources
Talent Transformation
Our people are at the heart of what we do, and we know yours are too. Working together we have knowledge and support around creating training programmes, Culture building, We know how tough it is to scale when the work place enviroment is not thriving and have built robust systems and processes to allow people to grow and thrive.
Together we can
Since 2008 when we started we’ve built a wealth of experience and in most cases been there, got the t-shirt and have the odd battle scar along the way. We see ourselves being right there with you offering guidance and support. We’ve got a proven track record of providing both the vision and execution to maximise business opportunities.
